Friday, 20 September 2013


 Have you heard of the NGO 'redress'?  No?  Well read this and get into it... because it's sweet.  An organization that promotes environmental sustainability in Asia's fashion industry, world's capital of textile waste.  In 2011, Hong Kong alone dumped 217 tonnes of textiles into landfills - a day.

As a brilliant experiment and awareness raising challenge, the founder of redress, Christina Dean, is wearing 100% dumped or donated clothes for 365 days.  The only exceptions are shoes and undies... a wise choice!  It's not a terribly novel concept for those of us who love secondhand fashion - but her extensive styling team provide tricks for high-end-fashionista's to prolong the life of old trends.

You can keep track of her daily outfits here.